About the Instructor
Hi there. My name is Dominique Falla and I am the founder of the Typism Global Community. I live in beautiful Byron Bay, on the east coast of Australia.
For years I struggled as a freelance designer and illustrator. I didn't know how to attract the types of clients I wanted or stand out from my competition. Then I created my own lettering niche, almost by accident, and was able to travel the world creating tactile typography for clients like Google, Penguin and Woolworths.
I created Typism to provide a platform and community for lettering artists to share best practices and develop the profile of lettering as an art form.
In this mini-course, you will go from chasing Instagram followers and feeling stuck in the comparison trap to feeling confident in your ability to implement an effective online marketing strategy. You will develop a 90-day plan, tailored to attract the right clients who value your lettering skills, and complete projects which boost your profile.
Included in this course:
- Learn how to attract the right followers
- Find and target the right industries
- Differentiate yourself from other lettering artists
- Build your profile and trust factor
- Get clear on the types of projects you want
- Be valued for your work.